You manage a roster of businesses. An agent should be running the deals behind every one.
Does this sound like you?
You find out about a usage-rights problem after the content is live.
Month end means rebuilding who has been paid, from inboxes and a sheet.
Reporting earnings back to each creator is a project in itself.
You add another creator and the system you had stops working.
What we believe
We think managers are the most leveraged people in the creator economy and the worst tooled. Your judgement is the product. The tracking, the chasing and the reconciling are not.
We believe an agentic operating system can run that second part across your whole roster at once and keep ownership terms visible on every deal, so your hours go to negotiating and relationships.
We don’t yet know which part of your week hurts most, or what you’d trust an agent to touch. We’d like to hear it from you.
Where this could go
Agentic CRM
One view of every deal on your roster.
Stage, terms, deliverables and payment stay current without anyone rebuilding a sheet at month end. The agent tells you which deal is about to slip.
H
Brand deals
· 128 threads
HS
Brand dealsInvoicesContractsPaymentsSentFilters
Deal
Brand
Status
Next step
Amount
Updated
MAAP Spring Campaign
MAAP
Contract
Reply due Friday
$3,200
1h ago
Stanley Q3 Partnership
Stanley
Invoice
Invoice overdue
$5,000
3h ago
Aesop Content Series
Aesop
Negotiation
Review terms
$2,750
1d ago
Salomon Product Shoot
Salomon
Contract
Sign contract
$4,500
1d ago
Vuori Summer Series
Vuori
Invoice
Awaiting payment
$3,800
2d ago
Arc'teryx Ambassador
Arc'teryx
Complete
Payment received
$6,000
5d ago
Deliverables
Nothing sits waiting in someone’s inbox.
One brief becomes a date for every creator on it. The agent watches those dates and tells you who is about to miss one, before you have to ask.
Autumn brief
4 creators · 9 deliverables
2 reels + 1 story setDue Thu
@mayaok
Filmed on Monday. Nothing posted yet.
Long-form videoDue Fri
@devraman
Script has been with you since last week.
3 posts, usage 12 monthsDue Mon
@noralind
Not started. Nobody has asked her.
Roster terms
See what you have already agreed to.
Usage, exclusivity and renewals across every contract on the roster, in one list. You find out which terms were given away before the work goes live.
Roster terms
12 contracts read
Usage 24 months, all channels7 of 12 deals
Three of these renewed by themselves this month.
Category exclusivity4 deals
Two overlap. The same brand sits in both.
Payment net 60 or longer5 deals
Your creators were all told 30 days.
A sketch of where this could go. Names, brands and numbers are examples, not live data.
What we can’t answer from a desk
How many creators and live deals are you running right now, and where do they live?
What broke the last time your roster got bigger?
How do you work out what each creator is owed, and how long does it take?
The data so far
Marketers say they will lean further into smaller creators in 2026: 52.8% plan to expand micro-creators and 51.4% nano-creators ( Influencer Marketing Hub Benchmark 2026, 600+ marketers). That means more, smaller deals to run per roster.
