The business behind your work.
Manage every brand deal, from first email to final payment, in one place.
Brand deals
· 128 threads| Deal | Brand | Status | Next step | Amount | Updated | |
|---|---|---|---|---|---|---|
| MAAP Spring Campaign | MAAP | Contract | Reply due Friday | $3,200 | 1h ago | |
| Stanley Q3 Partnership | Stanley | Invoice | Invoice overdue | $5,000 | 3h ago | |
| Aesop Content Series | Aesop | Negotiation | Review terms | $2,750 | 1d ago | |
| Salomon Product Shoot | Salomon | Contract | Sign contract | $4,500 | 1d ago | |
| Vuori Summer Series | Vuori | Invoice | Awaiting payment | $3,800 | 2d ago | |
| Arc'teryx Ambassador | Arc'teryx | Complete | Payment received | $6,000 | 5d ago |
Help shape Hettie
Hettie could become a full operating system for your creator business. Or it could start with the one job you never want to do again. Choose the problem that feels most familiar.
01 · Finding the right brand opportunities
Creators are expected to find opportunities, research brands, find the right contact and work out whether the deal is even relevant. Most never make it past the first step.
Opportunity scan
Found 18 possible opportunities
Notion
94% fit · AI creator content
WHOOP
88% fit · wellness audience
Adobe
72% fit · creator education
02 · Invoice chasing
Sending the invoice is easy. Remembering who has opened it, who is late, when to follow up and how firm to sound is the part that drains your time.
Invoice activity
Aesop · INV-024
Invoice sent to Aesop
Opened 3 times
Due date passed
Now 8 days overdue
Follow-up drafted
Would you like me to send it?
03 · Contract review
Usage rights, exclusivity, whitelisting, cancellation terms and payment clauses are easy to skim past. The expensive part is discovering what they mean after you have signed.
Hettie is designed to help you understand and question contract terms. It is not legal advice.
MAAP Spring Campaign Agreement
6 clauses need your attention · reviewed just now
Creator partnership agreement
Holly Smith × MAAP
4.1
The parties agree to the following terms in connection with the creation and publication of the campaign deliverables.
Creator grants Brand a worldwide, perpetual, irrevocable licence to use, reproduce and adapt the Content across all media.
All remaining provisions of this Agreement continue in full force. Any amendment must be agreed in writing by both parties.
Hettie helps you understand and question contract terms. It is not legal advice.
04 · Deal negotiation
Creators often negotiate without knowing which terms matter, what their work is worth or how a small clause could affect the deal later.
Offer review
Incoming offer · MAAP
Brand offer: $1,200
1 Reel + 3 Stories
Usage: 12 months paid media
Broad usage for this fee
Suggested counter: $2,000
Or 90-day usage
05 · Inbox triage
Brand emails, PR requests, follow-ups, product seeding, genuine paid work and irrelevant messages all arrive in the same place. Important opportunities disappear inside the noise.
Priority inbox
42 new emails reviewed
WHOOP · Paid partnership
$4,000–$6,000 · confirm availability
Routine campaign question
Draft answer prepared
Product seeding request
No fee · low audience fit
06 · Creator admin
Brand emails, contracts, deliverables, invoices, deadlines and follow-ups live across different places. You are doing the work of a manager without having one.
Your business brief
Two things moved forward while you were creating.
Invoice paid — $4,500
Arc’teryx Ambassador
Contract clause flagged
Usage rights need a decision
Deliverable due at 4pm
MAAP Spring Campaign
07 · Content performance
Views, saves, shares, audience growth and campaign results live across different platforms and screenshots. Turning them into something a brand can understand is still a manual job.
Content performance
Notion AI campaign · 1–31 August
Total reach
284.7k
+64%Engagement
8.2%
+2.1%Saves
12,480
+71%Link clicks
8,246
+46%Campaign content
Instagram + TikTok · 6 posts
What women making $775k+ have in common
Views
Likes
Comments
Shares
When opportunities, contracts, content and payments live across emails, notes and spreadsheets, important work gets missed. Hettie gives every deal a clear next step — from first conversation to payment.
Brand deals
Every conversation, stage and deadline in one pipeline.
Contracts
Terms, usage rights and briefs stored against the deal.
Invoices
Create, send and track without another spreadsheet.
Payments
See what has landed and what is still outstanding.
Finances
Track every invoice, follow up at the right time and see what is still outstanding — without maintaining another spreadsheet.
Finances
| Client | Invoice | Due date | Status | Amount |
|---|---|---|---|---|
| MAAP | INV-024 | 18 Sep | Sent | $3,200 |
| Luma Beauty | INV-023 | 22 Sep | Viewed | $4,800 |
| Adidas | INV-022 | 12 Sep | Overdue | $3,000 |
| Sephora | INV-021 | 5 Sep | Paid | $6,000 |
| Rare Beauty | INV-020 | 3 Sep | Paid | $2,400 |
01
01
Opportunity
Save an enquiry the moment it arrives.
02
02
Deal
Set the value, scope and owner.
03
03
Contract
Store terms and usage rights.
04
04
Deliverables
Track drafts and due dates.
05
05
Invoice
Send it without leaving the deal.
06
06
Payment
See what's landed and what's late.
Join the Hettie waitlist for early access.
For independent creators building serious businesses.
