Upload your clips and approve a plan in plain English. Hettie cuts on the word, finds the hook, and adds titles, cards and captions in your brand. You review it, you post it.
Reel · 9:16 · AI tools pillar · 7 clips uploaded
Renders after you approve the plan
You · 0:02Love the hook. Keep the punch-in on 983.
Every format and finish your reels need, in one place
One real reel, start to finish: 7 phone clips in, 44 seconds out.
Retakes, false starts, the lot. This reel started as 7 clips, 5 minutes 19 seconds of footage. Hettie removes duplicate files and converts iPhone HDR, so colours don't blow out when Instagram compresses the video.
Each clip is transcribed word by word, with a start and end time for every word. That's what lets an edit cut between words instead of mid-syllable, and lets captions land on the exact frame a word is spoken.
Hettie checks what's getting traction in your niche this week, then plans the reel around a format that's already working. Here that was talking head with pop-in cards, opening on a specific number: "983 unread messages and over 6,000 unread emails" inside the first 2 seconds.
A plain-English plan: which takes stay, which go and why, the title, and the graphic on each beat. In this one, a 23 second version of the hook lost to a 7 second take, and a false start was dropped. Approve it, or comment and ask for changes.
Takes snap into order with no gap longer than 0.35 seconds and a 110% punch-in on the big numbers. Then come the hook title, a walkthrough window that pops in from 0:18 to 0:40, and captions one word at a time, all in your brand kit's fonts and colours.
Every render is checked for caption sync, loudness and safe zones before you see it. On this reel the checks caught captions up to 0.2 s early and a 3-frame flicker at 0:18.7, and both were fixed before delivery. You download it and post it. Views, saves and shares go into a log, so the next plan builds on what worked.
Paste your site. Hettie pulls your logo, colours and fonts, and you confirm them before they touch a single frame.
Retakes and dead air come out between words, never mid-syllable.
If a planned reel needs a clip you don't have, you get a short script to film. Comments pin to the exact second.
We're opening Hettie to a small group first. Join the waitlist and we'll email you when your spot opens.