The feedback link still needs adding.
HettieSet up some time
All three

For brands

The best creators go where the deal is fair. Make yours the easy yes.

Find Creators

Does this sound like you?

You offered a rate with no idea whether it was high, low or insulting.

A creator stopped replying halfway through a campaign.

Finance pays on 60 days, the creator was told 30, and now it’s an awkward email.

You’re not sure what rights you actually bought, or for how long.

What we believe

We think more of your marketing budget goes to creators every year, and the brands that make deals clear and fair will get the best work and the repeat partnerships.

Fair is not charity. It is clear rights, a rate that makes sense and payment on the day you said. We believe agents can make that the default on both sides of the table.

We don’t know yet whether you’d want that as your own tool or as something creators bring to you. We’d like your view.

Try the search

Find Creators

The live search that finds creators your audience already trusts.

Where this could go

Creator shortlist

People your audience already trusts.

Not a cold list of handles. You see who fits the work and why, with what they usually charge and the terms they ask for.

Shortlist

8 people · 3 worth a first email

  • Maya Okonkwo94% fit

    @mayaok

    Already trains in the gear she would be paid to show.

  • Dev Raman91% fit

    @devraman

    Same audience, more replies per post than your last campaign.

  • Nora Lindqvist88% fit

    @noralind

    Works with smaller brands. Asks for 12 months of usage.

Rates are what they asked for.

Send an offer

Deal terms

Know what you actually bought.

Usage, exclusivity and payment day written once, so the person approving the invoice sees the same thing the creator was told.

Deal sheet

Maya Okonkwo · 2 reels

Usage
Paid, owned and organic for 12 months
Exclusivity
No other training brand for 45 days
Payment
Net 30, released the day the posts go live

One thing to fix

Finance has this invoice set to 60 days. The creator was told 30.

Change to 30Leave it

Campaign

Brief, delivery and payment on one line.

The agent holds each deliverable and each payment against the deal you agreed, and names the one thing that will hold the campaign up.

Autumn campaign

3 things left

  • Brief agreedDone

    4 creators · 2 reels each

  • Content delivered2 due Friday

    6 of 8 delivered

  • PaymentApproved

    £18,400 total

Two reels are due Friday. One creator has not been sent the brief.

A sketch of where this could go. Names, brands and numbers are examples, not live data.

What we can’t answer from a desk

On your last creator campaign, who briefed, who agreed the rate and who approved payment?
How did you decide what to pay?
What was the last thing that went wrong between you and a creator, and what did it cost?

The data so far

In Australia, 84% of organisations invest in creator marketing but only 25% have a dedicated creator budget ( AiMCO and Marketing Association of Australia, Sep 2026).

Help us get this right.

Set up some time

30 minutes. We ask, you talk. No pitch.

Three questions. Two minutes.